VRP combines transformative real estate asset management with world-class marketing to maximize value for our stakeholders. Our holistic management process includes the oversight and stewardship across all levels of your luxury real estate investment life cycle.
Maximizing the returns and value of a luxury real estate investment first requires a devout understanding of the local and international luxury real estate market, as well as capital market trends. It also requires a focused sequencing of operational priorities and careful oversight of the details. Most importantly; it requires the best people.
We keep in-house all core functions necessary for designing beautiful spaces, maximizing rental income and compounding value. And in order to avoid misappropriating important resources towards supporting services that are not critical to maximizing revenue or value growth, we outsource core maintenance functions to strategic local partners who are masters of their trade.
VRP's unique asset management model is an evolved, less complicated, and highly effective method of maximizing returns in luxury real estate.
Marketing, in both luxury real estate and luxury vacation rentals, is the most important driver of value creation.
It isn't a task, or a function — it’s the way to do business. And fundamentally, it requires a strategy that is counterintuitive to the status quo in the industry.
We believe that marketing a luxury vacation rental must be holistic, all-pervasive, and ingrained in every aspect of the operation and design — even including the bones of the asset itself.
VRP’s world-class team creates individualized strategies for each property we manage, that focus on exclusivity, rarity/scarcity, and creating a sense of social elevation. The end result is an asset that visibly stands out from the 100s of other multi-million dollar vacation rentals, commands industry-leading occupancy rates, and generates annual revenues in the top 1% of all properties in its market.
